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A grid of retail, hospitality and warehouse colleagues at work — on the shop floor, behind the counter, in the stockroom and at the till.

FrontlineOS
Every frontline employee, instantly an expert.

FrontlineOS gives every store associate an intelligent voice partner — answering product questions, managing tasks and surfacing what matters in real time. Deployed in weeks, not years.

The challenge

Frontline workers are underserved by technology

80% of the global workforce is deskless — yet they receive less than 1% of enterprise software investment. The result is fragmented tools, manual process and lost productivity.

  1. Information black holes

    Associates spend 30%+ of their shift hunting product info, stock and procedures across disconnected systems.

  2. Communication gaps

    Critical updates from HQ don't reach the shop floor. Managers can't see who has read what across the network.

  3. Training overhead

    High turnover means constant retraining. New associates take weeks to learn ranges, SOPs and workflows.

  4. Zero data intelligence

    Leadership flies blind — no insight into which products associates struggle with or where bottlenecks occur.

Fourteen agents · one manifest

A complete AI operating system for your stores

Specialised agents on a typed manifest architecture — each production-ready, independently configurable and composable via the Agent Marketplace.

A01Voice

Voice AI Assistant

Natural voice over SIP telephony or in-app. Ask about any product, check stock, get pricing — hands-free, with sub-480ms latency and barge-in.

Hands-freeReal-timeBarge-in
  • A02Search

    Product & Offers

    Find any product from partial descriptions or natural language. Phonetic correction handles misrecognitions; live offers surface with pricing and loyalty flags.

    PhoneticLive offersStock & aisle
  • A03Tasks

    Real-Time Task Management

    Live task boards that adapt as store conditions change. Connected to IoT, POS and footfall, tasks reprioritise automatically — by voice or in-app.

    ReprioritisationConnected store
  • A04Comms

    Personalised Comms

    The right message reaches the shop floor at the right time. AI adapts to each colleague's role and context — filtering noise so critical updates land first.

    Role-awareRead tracking
  • A05Sell

    Recommendations & Guided Selling

    Context-aware recommendations across every category — pairings, outfits, compatibility. Budget-aware, with per-product sale attribution.

    Any categoryRevenue attribution
  • A06Automate

    Agentic Process Automation

    Agents manage multi-step processes end-to-end — refunds, approvals, maintenance — calling out to ServiceNow, Jira and Salesforce without manual handoffs.

    Multi-stepEnterprise integrations
  • A07Value

    Value Tracking & Feedback

    Real-time attribution shows exactly how much revenue and time each agent saves. Thumbs, voice sentiment and defect reports continuously improve the system.

    ROI dashboardSentiment
  • A08Know

    Knowledge & SOPs

    RAG-powered search over your SOP corpus. Associates ask in natural language and get instant, source-cited answers. New starters are productive from day one.

    RAG searchSource-cited
  • A09Stock

    Real-Time Inventory

    Instant stock checks and variant availability across the network. “Do we have this in a size 10?” gets a live answer — by voice or in-app — without leaving the floor.

    Live stockVariant lookup
  • A10Style

    Visual Styling & Fashion

    Outfit recommendations via visual similarity and style matching. Photograph a customer's item and get coordinated fits, colour matches and complementary pieces from stock.

    Visual searchOutfit builder
  • A11Admin

    Admin Console & Agent Canvas

    Full network management with per-agent admin views, KPI dashboards, tool-health monitoring and the Agent Marketplace. Role-based access for managers and admins.

    Per-agent configMarketplace
  • +3

    more specialised agents in the marketplace — and your own, declared via a typed manifest.

See it in action

A complete AI-powered store experience

The shift ahead to the questions colleagues actually ask, a jammed printer to a store’s own sector modules — every screen below is live today. This is the blueprint running, not a roadmap.

Dashboard

A clear view of the current shift: today’s priorities, important messages, upcoming deliveries, and any training due.

FrontlineOS home screen showing the current shift, urgent team comms, training due and two deliveries expected today.

Tasks

Daily and weekly priorities mapped out in one place. Managers can assign tasks directly to a colleague’s shift, triggering an immediate notification. Schedule work from 15-minute actions to longer time blocks.

Task planner laying the day out on a timeline, each block naming its owner, department and duration.
  • Chat answering a spoken product question with five matching products, their prices, stock levels and aisle locations.
    Agentic ChatAsk about products, procedures, stock, or recipes by typing, speaking, scanning a barcode, or using the camera. Get answers in chat, through a headset, or straight to the right screen in the app.
  • Insights screen with store KPI tiles — sales, conversion, ATV, footfall, availability and sales per labour hour — above assistant engagement figures.
    InsightsTrack sales, conversion, footfall, sales per labour hour and more. See the questions colleagues ask most to identify support and training needs.
  • Ticket list showing four store faults with severity, owner and status, from open through to resolved.
    TicketsRaise issues directly from the shop floor and follow them through to resolution. FrontlineOS connects with the systems already used to run the store, from ServiceNow to Workday.
  • Step one of a guided repair for a jammed receipt printer, with a labelled diagram and the time each step takes.
    TroubleshooterEvery store machine has its own repair guide, with step-by-step visuals, images, and videos. Follow on screen or get hands-free voice support.
  • Complete the Look returning a three-piece outfit recommendation with product details and a See the Look action.
    Industry modulesCapabilities built for a particular sector. For example, in clothing retail, Complete the Look gives one-tap outfit recommendations with AI-generated lookbook imagery.

Single-pass voice pipeline

LiveKit-native transport with barge-in, streaming LLM→TTS and sub-480ms end-to-end latency.

Proactive notifications

Urgent comms and alerts surfaced mid-session by voice — without breaking the conversation flow.

Feedback & sentiment

Thumbs, voice sentiment and defect reports captured continuously, feeding fine-tuning datasets.

Role-based admin

Separated store-manager and org-admin views with tool-health monitoring and the full marketplace.

Frontier commitment

Your blueprint doesn’t stand still.

We continuously evolve the base platform with the latest in AI, voice and operational intelligence — vocabulary packs grow, pronunciation pools improve, new agents land, voice models get faster.

Run FrontlineOS on the beyond stack — always at the frontier, as part of the service.

Forward-deploy FrontlineOS into your own cloud and adapt it to your operation.

Buy out the FrontlineOS blueprint and fully own the solution.

The semantic layer

An AI that adapts to your world — not the other way around

Generic voice AI hears words. FrontlineOS understands your industry, brand and context — four layers of adaptation composed at session start, on a sub-6ms voice hot path.

Speaks your industry

Built-in fluency for grocery, hospitality, QSR, fine dining, fashion and convenience — and translates into your team's language.

6 verticals · auto-translate

Knows your brand

Your SKUs, acronyms and pronunciations. Custom vocabulary so house brands sound the way they're meant to.

Phonetic · SSML tuning

Reasons in your world

A care-home assistant talks to residents; a hotel assistant talks to guests. We tune the AI's mental model to your environment.

Per-tenant frame · tone-aware

Gets smarter together

Every store contributes to a shared intelligence layer — without sharing customer data. Your customisations stay yours, version-pinned.

Master pool · opt-in

Plugs into your stack

Marketplace agents, custom integrations and your own ERP/POS/WFM data. Every agent declares its own vocabulary via a typed manifest.

Manifest-based · composable

Built for speed

Vocabulary, phonetic and pronunciation lookups happen in memory off frozen indices — sub-6ms added latency on the voice hot path.

<6ms hot-path · frozen indices

How it works

From concept to ownership in four steps

A clear path from configuration to full IP ownership — no lock-in, no surprises.

  1. Create

    Build your FrontlineOS configuration — agents, data sources, integrations and brand voice, tuned to your operation.

  2. Deploy

    Forward-deploy to your environment or run as a managed service. We integrate with your existing systems. Live in weeks.

  3. Support & optimise

    Choose the package that fits. Ongoing support, monitoring and continuous improvement keep your platform evolving.

  4. Own

    At the end of your forward-deployed term, you own the IP. Your platform, your code, your future.

Expected impact

Measurable returns from day one

Built-in value tracking shows exactly where the platform saves time and drives revenue — per agent, per store, per team member.

0%

Reduction in time spent searching for product information.

0%

Faster new-associate onboarding with voice-guided SOPs.

0%

Comms read rate with shift-start priority surfacing.

Real-time

Revenue attribution per sale with scenario-based tracking.

Ready to equip your frontline?

Tell our AI about your operation and it will show you what FrontlineOS could do — or take your details and put you straight through to the team.

Start a conversation